no, i’m not the most eloquent guy in the world. but i’m more than capable of stringing a good sentence or two together, especially when it comes to small business topics like marketing planning, branding, design and the web.
if you are looking for someone to speak at a small business event or workshop, professional organization, chamber of commerce or networking group, please contact me, i would love to work with you.
topics that i speak on include the following:
the small business marketing plan
marketing a business can be an especially daunting task for many entrepreneurs and small business owners — especially given the high cost and poor roi of mass media advertising. so how do you find success when advertising isn’t a viable option? erik wolf, president of the alpharetta, georgia-based marketing firm zero-g creative, will introduce a marketing methodology that works for small businesses — without spending money on advertising. attendees will learn how to properly prioritize marketing initiatives based on roi and how they can leverage individual initiatives to strengthen the sales & marketing program as a whole.
small business branding 101
in a jam-packed, ultra-competitive marketplace, differentiating yourself from the crowd is one of the most difficult and most important functions your business needs to perform. the basic elements of brand-building can help provide small businesses create meaningful selling propositions and provide a solid foundation for all other marketing efforts. at our session, we will outline a small business brand development methodology and discuss how it might be implemented across an organization.
8 common small business web design pitfalls
in what has been dubbed the “information age”, every small business needs a web site — but not every small business owner is armed with the knowledge they need to succeed online. In fact, many entrepreneurs redesign their sites over and over again — and spend a lot of money in the process — because of the same few basic strategic mistakes. 8 of them, actually. at our session, we will introduce the 8 pitfalls and discuss tips and strategies for mitigating them and creating successful web sites that will help entrepreneurs meet their online marketing objectives.
making your small business look big
sometimes it’s tough being the little guy. our small businesses need to compete with companies several times our size, if not much larger. you know you have a great pitch, a solid offering and fair prices… so why are you losing to those bigger, more polished players? it’s all about appearances and — if approached strategically — appearances can help you level the playing field. at our session, we will unveil some of the “big company” secrets to creating a winning first impression and helping even the smallest startups look like the big guys.
