no, i’m not the most eloquent guy in the world. but i’m more than capable of stringing a good sentence or two together, especially when it comes to small business topics like marketing planning, branding, design and the web.
i’ve spoken at sxsw, productcamp, the business of wordpress conference, digital atlanta, wordcamp, social media atlanta, the city of roswell and many others.
here’s a clip of me doing a magic trick at one of my seminars:
if you are looking for someone to speak at a small business event or workshop, professional organization, chamber of commerce or networking group, please contact me, i would love to work with you.
topics that i speak on include the following:
online marketing: unmasked
Between websites, search engine optimization, search engine marketing, email, blogging, social media, conversion rates and the rest of it, online marketing can be a nebulous and confusing topic for business owners. What should I invest in? What kinds of results should I expect? How do these initiatives interact with each other? What does it take to be REALLY successful online? We’ll break these topics down to their basics, discuss winning strategies and separate the truths from the myths.
Attendees will learn:
- Common online marketing failure points
- Why content is King
- How blogging can drive all your entire online marketing
- How to REALLY succeed on the search engines
- How to hire the right vendors
how to get more online leads
Just about every business owner that markets their firm online would like to generate more leads through those efforts. This presentation will break down common reasons for failure and a demystified approach to search engine marketing and discuss two ways that businesses can accomplish this: through building better landing pages and by implementing an online chat program.
Both of these strategies are relatively quick, easy and cost effective to implement (relative to the cost of any serious online campaign) and following the advice given in this session is likely to improve your conversion rate considerably.
Attendees will learn:
- How to measure online conversions
- Why online lead generation efforts fail
- What it takes to succeed on the search engines
- How to build a high-performance landing page
- How to implement a successful online chat initiative
the small business marketing plan
marketing a business can be an especially daunting task for many entrepreneurs and small business owners — especially given the high cost and poor roi of mass media advertising. so how do you find success when advertising isn’t a viable option? erik wolf, president of the alpharetta, georgia-based marketing firm zero-g creative, will introduce a marketing methodology that works for small businesses — without spending money on advertising. attendees will learn how to properly prioritize marketing initiatives based on roi and how they can leverage individual initiatives to strengthen the sales & marketing program as a whole.
practice safe site
There’s no worse feeling than investing heavily in something and feeling like you got less than what you paid for. Or worse. Horror stories of entrepreneurs being ripped off by web developers and online marketing scams are everywhere. Author and Zero-G Creative founder Erik Wolf has been in the business for well over a decade and has heard them all. Some business owners have been burned so badly, they hesitate to invest anything in the web despite the fact that it plays such an important role in small business marketing. Not to worry though, this session will teach you how to tell the difference between the good web vendors and the charlatans and how to protect your investment throughout the process.
making your small business look big
sometimes it’s tough being the little guy. our small businesses need to compete with companies several times our size, if not much larger. you know you have a great pitch, a solid offering and fair prices… so why are you losing to those bigger, more polished players? it’s all about appearances and — if approached strategically — appearances can help you level the playing field. at our session, we will unveil some of the “big company” secrets to creating a winning first impression and helping even the smallest startups look like the big guys.
